Northern California • Southern Oregon
Gear for the 51st State of Mind. Printed in America.
Not California. Not Oregon. Jefferson. We make gear for the people who live where the Klamath runs, the Siskiyous divide the sky, and the double-cross on the flag means exactly what it always meant.
All items printed in the USA. Fulfilled by Printful. Ships to your door.
Map outline tee. $28.
For deliberate people. $28.
A fact. Also a lifestyle. $22.
The two food groups. $22.
Flag + Bigfoot + 51. $10.
In 1941, a group of citizens from the counties straddling the California-Oregon border blockaded Highway 99 with rifles and declared themselves the State of Jefferson. They had grievances, a flag, and a weekly newspaper. Then Pearl Harbor happened.
The roadblocks came down. The grievances did not.
Read the Full HistoryA free newsletter about life in the region — the wilderness, the people, the history, and a monthly California update that will make you feel extremely good about your choices.
Written like a local paper you'd actually read. No algorithm between you and it.
Subscribe FreeThe XX on the Jefferson flag stands for the double-cross — the literal score Jefferson kept against Sacramento and Salem for decades of being ignored. Bad roads. Unworkable mining regulations. Agricultural markets nobody in the capital cared to help reach.
The 1941 declaration called it plainly: "We have been double-crossed by the State of California and the State of Oregon."
We're not trying to start anything. We're just here to make gear for the people who already know what it means. Read the history →